Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

So you say you are an expert?

You call yourself an expert?

Jeannette Marshall

Business Development | Digital Marketing | Sales Leadership | Project Management

36 articles
Don't let anyone tell you that they're a specialist or "expert" without checking out what their Klout score is. It is an independent 3rd Party that monitors personalized algorithms to assess "clickability" to confirm what a following likes about what is shared. 
Klout also evaluates what topics are aligned with you. If you are lucky, they will also show what areas others consider you an expert on. It can evolve based on what you share (i.e. for a while, I was considered an expert on Calgary, my home town). defines your score out of 100 to determine where you land among the clutter of zillions of other personal brands world wide. [ YES, among the "realDonaldTrump" ]. See TWOPCHARTS image below on who reigns supreme on Twitter .... for now. It evolves quickly and indicates what social media storm is brewing.
I've used Klout as part of reporting when I helped a leading sales author [ best-selling on AMAZON ] launch his social media efforts. It identified where he was when we got started [ 17% ] and where he sat after 3 months of launching/increasing his online profiles and brand recognition via Klout [ 32% ].
If you are flogging yourself as an expert on something, it would help to determine what others consider your expertise on: what topics you share that interest the majority?
There are other sites that monitor your influence and help to track progress. Like golf, focus on your own score. If you are competing, writing or a brand in a specific area, ensure that you are considered a topic expert in that area.
Alternatively, if you want to be known as an expert, you can always look up who you admire or consider to be one to see how you compare. Likewise, if you are hiring someone who says they are an expert on something, you can check them out for free.
Similar to Klout, KRED authenticates your influence by assigning a score - where you sit as far as influence out of 1000 and Outreach out of 12.
Both Klout and KRED create badges for your blog or website that fluctuates and updates frequently. They also allow you to vote on other brands or personalities that you endorse as having expertise. Endorsements are a nice form of recognition towards others who have helped you by allowing you to share what area of expertise you think they may have based on the topics that you find valuable.
It is easy to sign up: you can authorize by linking either Twitter or Facebook profiles. Since my following on Twitter is more active and larger, I tend to go with that. However, looking at my blog numbers, it shows that my Facebook friends are more actively engaged with what I post.
Quality matters over followers ~ how clickable is your content?
In the world of social media, engagement is what matters, not necessarily the number of followers but the consistency by which people click. Engagement is really about responsiveness. Most brands fall into the habit of posting information relating to themselves, their promotions or contests. Acknowledgement goes a far greater distance when you reply to posts/shares/tweets directly. If someone is advocating for you, it is REALLY important that at minimum you thank them. Again, many brands fall into the trap of posting but not responding. Likely because of constraints on what they authorize or limit responses.
The lesson in all this is that if you think social media is just about posting your own "stuff" you may be misguided. I've seen tech companies announce outages and directly respond to inquiries ... they are more unique than the average, smart enough to know how to interact with users, customers. My guess is that some brands are more diligent with whom they assign the responsibility to.

Another measurement service:

TWOPCHARTS gives you a lot of information by just looking up a user profile to show the top tweets, top mentions, top of anything (note the average Twopscore is 7.01 where mine is 9.67).
Like most anything else: results matter. Likewise, numbers can tell a story. Deciphering data is a calling. Monitoring your brand online is a responsibility.
Use the tools available that underscore and showcase your influence before you assume bragging rights!
Your online reputation is your personal responsibility. Monitoring it bespeaks wisdom and social media savvy.

Coasting out of 2017 to POP on to the scene with the greatest vibe for 2018: TIP:"Get a charge out of numbers" .... at any capacity: whether you are an entrepreneur, CEO, domestic goddess (aka me) sales pro or artist

Numbers are the new rock stars
By Jeannette Marshall
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I don't know about you, but 2017 has been an exhausting, emotionally especially, year.  That doesn't necessarily mean it is bad because I am a "half cup full" kinda person.  I am getting more attuned that I have conflict:  I either I am really outgoing, enthusiastic and personable or MOODY.  Those are two very different characteristics or moods.

I've held back a lot in so many ways.  Yet, for a very few, they may consider me an annoyance and nuisance.  I've exuded quality for the most part:  combating all the negativity we face, both online and off.  The main language in the art of communicating online is not only as some of the following:

  • Brand
  • Name Value (i.e. Brad Pitt or George Clooney or Gates vs. Job, as in Apple)
  • Is it a synonym with something else or is it one name only ?
  • Numbers (Followers vs. click)
  • Reputation Building, Reputation Maintenance, or Community awareness
  • NonProfit benefit organizations usually like United Way, Not-for-Profit services
  • Brand ambassadorship:  by the masses, percentages in public opinion, promotional, advertorial, paid brand ambassadors, contest or events
  • Behind the scenes IRL (in real life) there are deal makers, process shakers, innovators, disruptive (spell check can't even find "desrupter"), financiers, investors, shareholders, employees, vendors, clients, executives, agencies, charities
  • There is a lot going on:  you can start off with the intent to JUST check your email:  sitting there is a notification from one of your groups (aka subscriptions and social profiles) that takes you on a tidal wave of information, more clicks
  • Aesthetic value:  images, art, photography, selfies all dominate the visual spectrum bombarding one's computer screen.  The underbelly well amerced in creating outlet for the evil side of civilization.
  • Decoding our preferences.  More and more we are clicking on things that seem less and less apparently that it was slid in front of you by the forces of mighty data chunkers (another form of numbers enthusiasts that cover innovation, technology, applications, mobility, developmental, product managers and project managers).

If predictions for 2018 would be crystal clear  content being pushed out to us on so many aspects of our lives, we're so used to it, it doesn't affront only a small minority that make a conscious choice of not going on a computer, or if they do, only as a tool, utility mechanism for us to perform a task far more rapidly and conveniently that saves HUGE amount of times, from a few examples:

  • IofT = Internet of Things
  • required learning
  • thinking up
  • responding
  • comments
  • social media
  • communication
  • telecommunications
  • cellular/mobility/mobile
  • Artificial Intelligence
  • Articulate Internet * (created by me as a new noun or name for designing targeted internet traffic campaigns based on desired or required behaviors, education, morals, values, economic station, citizenship, religion, gender, bias, stereotypes, percentages)

We're in such a hurry, we are quick to abbreviate or create synonyms with mere acronyms (meaning for example IBM is really International Business Machines while Apple is exactly that, nothing shortened or cutesy-upped).

We can all band together and rejoice, with the joint applause by everyone, the words CLOUD and DATA relegate to the back seat as everyone's preoccupation is on the what is considered a threat or the next disrupters.

is going to be the brand descriptive identifying, of which only a very few attain membership to.  They too, will be the next big Rock Stars by the end of 2018.

Wishing you all a very Merry Christmas
and a prosperous, healthy and loving year for 2018,


Jeannette Marshall

An outstanding image outweighs a witty title ::.... on social media, on Power Point ........ proposals ..... business plans ......

The image below honors "feminism"
as the word of the year 2017 by 

The following is a post I wrote on Facebook when I wanted to share the comments I saw online under job site INDEED ...... Maybe INDEED has hired someone to cross the pavement from that other G-spot on Facebook where employees, clients, interviewees can voice their opinion, anonymously or aligned by a brand.  

A very public scathing review of companies and apparently organizations that hire others, is becoming a central voice of opinion.  CEOs tremor at the power of opinion if one of the opinionator's were approached by a mainstream media or create a video for community support and advancement in ethics.

Our opinions are starting to matter a lot more.  Our opinions are our voice.  There is nobody else like you thus it is impossible for anyone to think, act, voice .... unless we have the acclaim:  "My opinions are my own ...." Does that really protect us (must find out).

I wrote this a few days ago on Facebook with the intent to repost it her on my meanderingsABOUT blog.  I chose Facebook to see it first because that audience is continuously showing and demonstrating their loyalty and support.  Now secondly, it is here on meanderings because this is where a 56 year old woman who is fighting her 50s while trying to be a fashionista fashion voice and social media personality for women 50 and over .... a growing following who like the vibe I transmit and bump into me in other social sites ..... 

Google's blogspot blog allows me to see stats every single day, subtract my own clicks to keep authenticity, and it has allowed me to grow an understanding of the following I catch vibes with.  Presumably you would think the two ME-generations (Baby Boomers and Millennials) ....

The greatest support for my Blog comes from my Facebook followers so thank YOU!!  However, honorable mention has to be to the WordPress crew who actively engages with YUPPYdom (my blog there).

Perhaps I am scattered around the various blogs but I'm not worried.  Why?  Because I read seven years ago (2010) that content was going to be king in the new generation of opportunities.  Perhaps an honorable follow to comfort which was the retail king launched and mastered by Steve obs' APPLE was devoted to comfort and ease for customers (with a critical eye on aesthetics to match the quality and value it was going to be branded as).  

Maybe all these scattered blogs identify with a specific audience by looking at the numbers and the hashtags that they're likely to react (aka click under), I observed a pattern evolving.  If I paid attention to the numbers under an article segment came from a particular strong regional audience from abroad, then I would cater the conversation in that direction.  For example, I blip on my blogging was actually on travel under optioneerJM.  Conjuring the dream to travel and discovery on new lands, unique people, honorable cultures and all-round good people.  I would have to thank Mazatlan, Mexico for that.  I have a blog in the works:  I'm now creating my own art for my posts (an advocate for artists who should be compensated for their work) I started to dabble with painting and then uncork this need to come up with the graphics as I gurgle the ideas in my mind -- big multi-tasking to be sure!!

I will write about these matters.  I have a blogging fever!  Being away for most of November, with a major delay in getting into the Christmas spirit (something my youngest daughter told me was one of her fondest memories:  how I went all out decorating and festivities surrounding Christmas.  I remember saying:  "I guess I figured out what must go up, must come down.... there was nobody around to help pack it away or help put it up".

The following was posted on Facebook yesterday:

An example of the power of statement made online ........ reviews galore! There's no fire to put out. It appears as though it were lit a long, long time ago. I've watched with fascination [wanting to understand the history and learn the culture] and dismay [ Canada's shameful treatment of so many honorable people, of Canada, at the hands of the residential schools.

There's a difference, I see. Not so long ago, Many non-indigenous folks, like myself, only saw what we saw closest to our homes, mode of transportation, path, event, city or town street or avenue: sprawled, sleeping or drunken indian man or woman underneath a tree, in the transit station, the stench of vomit mingled with body odor that would indicate bathing and hygiene have been ignored. Sometimes approaching one trying to get from point A to point B, staggering forward with barely audible slurred words requesting a donation towards their next meal, which would also appear to have been neglected or compromised regularity or shelter to have them, a soup kitchen, even kind words.

I admit to be one of the Canadians guilty of ignoring this great people. Hidden behind my own limited self-perceptions based on a VERY small percentage of a proud community and our country's founders. In so many ways, we have done them dis-justice very likely with shame, no differently one would with a son or uncle or mother struggling with addition.

Then, to make matters worse. We allowed the traditional media to influence those perceptions: NOT stories of courage, overcoming great obstacles, the struggle to keep a culture alive as its youth flock to the city, often recycling the affliction of their adult influences: I wonder how many of the youth of indigenous origin escaping the need to commit suicide, towards severe conditions of negative bias, fall to more dangerous additions like heroine or Fentanyl ?
A crowd across the universe is possessed by the cloud, data extrapolation of information from people everywhere to create algorithms :: who knows what Artificial Intelligence AI will tell, what stories will unfold.

If we think that racism and bias is alive and thriving in a pathetic world of people just trying to keep living, without struggle, starvation, addictions, health inflictions .... can you imagine what will happen when some computer generates an algorithm that dictates by stating the pure numbers that this is the preferred response rate, what will happen then?

We've already become a toss away society and we cannot blame our offspring, the Millennials, shoulder the cause alone. Because where did they learn that from, the offspring of the war era babies who learned to make one dollar stretch into five [ reference to my meanderingsABOUT.blogspot where I captured a conversation quip from my 82 year old mother, how she wore underwear made from potatoe sacks until her mother figured out that flour sacks made much finer cloth -- of Ukrainian heritage, can you say perogies without yum?

I rambled on a little too long. I will continue to blog and want to thank you for your support for a long time!! I am initially writing this on Facebook on my OptioneerJM page because my greatest readership falls like stars in the sky from Facebook.
I've started to expel the knowledge I learned about 30 years ago on numbers. I had the best example and will also write about that more.
"Tough nut to crack": There are great people, some amazing employees to work with. Everyone is overworked and underpaid, however. The political climate is intense, and the direction is scattered and usually unrealistic. Don't expect a long term position, but if you can handle…

Where there's smoke, there's fire: influencers or fraudsters?

Jeannette Marshall
studied Marketing & Management at Business

GREAT question: Why do some “social media influencers” resort to shady practices (i.e. buy followers/likes/comments) instead of growing genuine engagement?
Let me answer both questions — hopefully, you will consider them adequate.
First and foremost, the same principles apply when you network using social networking.
Some earn the right to be referenced as an influencer because they fly in the same speed and altitude as many, perhaps spending more time cultivating their connections from a blip on the screen to an everlasting true connection (direct interaction between two members on the same platform is commonly deemed “influencers”.
Secondly, some say “ I am, therefore, am deemed so” (ref to an online influence). They could be transparently sharing the known measurement stick as others, i.e. Klout | Be Known For What You Love or Home.Kred.
Thirdly, those third party algorithm experts are tracking a combination of a potpourri of attributes, to rise up above the crowd and establish her or his self as a topic expert.
Usually, there are tools developed that provide that information about their social media users or engagers. These people use the substantiation of the 3rd parties to pull out the person of having an online “expertise”.
The aforementioned circulate around the name, engage with those with similar interests, by introduction to others who have taken the time to build their skill set in such a way they can provide some knowledge and circulate around many options.
Twitter and Klout show remarkable transparency that allow questions to be answered like:
  • what is the chance someone becomes familiar with a champion of a topic or share content consistently on a particular topic that interests others? As you increase posting while others click your posts - leave to go read it, sometimes leading a comment on the linked page that has become a weighty topic; Like how Tump and his communications team run it similiar to business as usual, while he, himself, very specifically isolates a situation and then Tweets on what is wrong, with others usually, his tweets are expressive on his reponses to a headline or communicate his opinion.
  • there is only you. you have a pseudonym name that you piggy pack of with your real name, linked to a specific hashtag that seems to go along with the message in 140 characters or less.
  • The trend to follow or “like one can change abruptly, usually by a jump in audience numbers. am effective consistency in message, which it be a political standpoint, a philosophical perspective. The spike in followers can come right after.
  • Some truly are gurus on the path or journey they are, passionate about, or welfare or concern that they take personal interest in: i.e. anti-bullying right across the board to local important happenings
  • Others can be deemed Brand Ambassador. That is a lot greater attempt at being sincere and communicating or expressing their voice, maybe accompanied by a cool article they sourced (reference to the source is standard best practice.
  • Online reputation management can be a larger scope by a big major entity that reigns over a specific space: i.e. comedy, art, photography, updates, tribe-filled groups who are supporting that person, brand or identity.
  • What you click any where, any time, the likelihood being you are seeking justification on your stand on a topic, express yourself creatively that places you steadily in a certain lane ( may be the topic classification while the material you post may be dedicated to making education an important topic that others may want to speak to (or Tweet or Facebook post or Pinterest board.
  • Kinship. Some groups of individuals are formed that focus on a specific topic, discussed accordingly by following and using the appropriate #Hashtag that it relates to. Lots of “How to’s” and information abounds while remaining consistent under the umbrella of opinion.

Slowly, steady, consistent content is THE BEST way to hail a tribe and start being considered an authority on certain topics. Simply buying followers is not doing anyone any good. You are far better off growing your following steadily and measured, tracked, shown, information or data starts to produce numbers that satisfy the anointment of being considered an expert.

I use a couple of tools, like KRED and KLOUT, that evens the playing field across the board while it emphasizing the topic or communication stream that is easily identified by your profile, your posts and your actions.

For authenticity and credibility, one cannot merely have a blanket statement on their profile that they cannot substantiate. Others participate in online #chats in Twitter that show the hashtag title and falls under “MOMENTS” on Twitter if it explodes with activity, clicks, brand new posts, using brand new features (i.e. GIFs instead of an image) to beat the same drum over and over again.
In summary, there is definitely fun to be had, discussions to become consumed with, information that is identified.

The best guideline: be as honest as safety allows by what you post online. Stay away from controversial topics, unless you get charged up to have a healthy debate on something you feel passionate about.
Finally, as you circulate and engage directly with followers, you discover what information folks gravitate towards hearing from you about. A reward for your diligence leaves you with a road map on what areas appeal to you, varied and situational reactions.
The easiest part is uncovering lots of tools, opinions, quotes, recommendations that you particularly show an interest in.
All this information is available at your fingertips. All the social media sites and business networking sites can help you with fact checking (avoid misleading or untrue interpretations), researching and becoming invested in reading those numbers that will tell you a story::… expunge information for you to tap into and help guide you or lead the way to an area or topic that people react favorably to.
Avoid experts. They say that are an expert at something. You just now need to become more familiar with those third party algorithm genius who prove the beacon to shine on you to be enlightened from. An expert, in my opinion, is when you have steadily grown your reputation and consistently circulate around specific topics or with those who appear to be knowledgeable about it.

About the Author

Jeannette Marshall

Jeannette Marshall

BUZZveloper @optioneerJM blogHER+MOST VIEWED Business Development Writer: QUORA
Worked at E-jeannette
Studied Marketing & Management at Business
Lives in Calgary, AB
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