Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Where there's smoke, there's fire: influencers or fraudsters?

Jeannette Marshall
studied Marketing & Management at Business


GREAT question: Why do some “social media influencers” resort to shady practices (i.e. buy followers/likes/comments) instead of growing genuine engagement?
Let me answer both questions — hopefully, you will consider them adequate.
First and foremost, the same principles apply when you network using social networking.
Some earn the right to be referenced as an influencer because they fly in the same speed and altitude as many, perhaps spending more time cultivating their connections from a blip on the screen to an everlasting true connection (direct interaction between two members on the same platform is commonly deemed “influencers”.
Secondly, some say “ I am, therefore, am deemed so” (ref to an online influence). They could be transparently sharing the known measurement stick as others, i.e. Klout | Be Known For What You Love or Home.Kred.
Thirdly, those third party algorithm experts are tracking a combination of a potpourri of attributes, to rise up above the crowd and establish her or his self as a topic expert.
Usually, there are tools developed that provide that information about their social media users or engagers. These people use the substantiation of the 3rd parties to pull out the person of having an online “expertise”.
The aforementioned circulate around the name, engage with those with similar interests, by introduction to others who have taken the time to build their skill set in such a way they can provide some knowledge and circulate around many options.
Twitter and Klout show remarkable transparency that allow questions to be answered like:
  • what is the chance someone becomes familiar with a champion of a topic or share content consistently on a particular topic that interests others? As you increase posting while others click your posts - leave to go read it, sometimes leading a comment on the linked page that has become a weighty topic; Like how Tump and his communications team run it similiar to business as usual, while he, himself, very specifically isolates a situation and then Tweets on what is wrong, with others usually, his tweets are expressive on his reponses to a headline or communicate his opinion.
  • there is only you. you have a pseudonym name that you piggy pack of with your real name, linked to a specific hashtag that seems to go along with the message in 140 characters or less.
  • The trend to follow or “like one can change abruptly, usually by a jump in audience numbers. am effective consistency in message, which it be a political standpoint, a philosophical perspective. The spike in followers can come right after.
  • Some truly are gurus on the path or journey they are, passionate about, or welfare or concern that they take personal interest in: i.e. anti-bullying right across the board to local important happenings
  • Others can be deemed Brand Ambassador. That is a lot greater attempt at being sincere and communicating or expressing their voice, maybe accompanied by a cool article they sourced (reference to the source is standard best practice.
  • Online reputation management can be a larger scope by a big major entity that reigns over a specific space: i.e. comedy, art, photography, updates, tribe-filled groups who are supporting that person, brand or identity.
  • What you click any where, any time, the likelihood being you are seeking justification on your stand on a topic, express yourself creatively that places you steadily in a certain lane (i.e.education may be the topic classification while the material you post may be dedicated to making education an important topic that others may want to speak to (or Tweet or Facebook post or Pinterest board.
  • Kinship. Some groups of individuals are formed that focus on a specific topic, discussed accordingly by following and using the appropriate #Hashtag that it relates to. Lots of “How to’s” and information abounds while remaining consistent under the umbrella of opinion.

Slowly, steady, consistent content is THE BEST way to hail a tribe and start being considered an authority on certain topics. Simply buying followers is not doing anyone any good. You are far better off growing your following steadily and measured, tracked, shown, information or data starts to produce numbers that satisfy the anointment of being considered an expert.


I use a couple of tools, like KRED and KLOUT, that evens the playing field across the board while it emphasizing the topic or communication stream that is easily identified by your profile, your posts and your actions.


For authenticity and credibility, one cannot merely have a blanket statement on their profile that they cannot substantiate. Others participate in online #chats in Twitter that show the hashtag title and falls under “MOMENTS” on Twitter if it explodes with activity, clicks, brand new posts, using brand new features (i.e. GIFs instead of an image) to beat the same drum over and over again.
In summary, there is definitely fun to be had, discussions to become consumed with, information that is identified.


The best guideline: be as honest as safety allows by what you post online. Stay away from controversial topics, unless you get charged up to have a healthy debate on something you feel passionate about.
Finally, as you circulate and engage directly with followers, you discover what information folks gravitate towards hearing from you about. A reward for your diligence leaves you with a road map on what areas appeal to you, varied and situational reactions.
The easiest part is uncovering lots of tools, opinions, quotes, recommendations that you particularly show an interest in.
All this information is available at your fingertips. All the social media sites and business networking sites can help you with fact checking (avoid misleading or untrue interpretations), researching and becoming invested in reading those numbers that will tell you a story::… expunge information for you to tap into and help guide you or lead the way to an area or topic that people react favorably to.
Avoid experts. They say that are an expert at something. You just now need to become more familiar with those third party algorithm genius who prove the beacon to shine on you to be enlightened from. An expert, in my opinion, is when you have steadily grown your reputation and consistently circulate around specific topics or with those who appear to be knowledgeable about it.

About the Author

Jeannette Marshall

Jeannette Marshall

BUZZveloper @optioneerJM blogHER+MOST VIEWED Business Development Writer: QUORA
Worked at E-jeannette
Studied Marketing & Management at Business
Lives in Calgary, AB
192.6k answer views6.9k this month

I. Would you know who your tribe is online?

Artist:  Lars Tunebo SOURCE


written by 
Jeannette Marshall
@optioneerJM


I know I've touched on the advantages of knowing who your tribe is online.

That is probably when I started paying closer attention to the numbers.

Last week I shared who the typical follower of mine is based on the intelligence and data information capture it gives me for free so that I keep looking at it, and perhaps subconsciously have a pretty good grasp of who they are.  I've written with oodles of gratitude posts, thanking those for their educating me, supporting me and joined in the spirit of discovery together.  Intent on being uplifting, sharing advice, stopping bad things from happening, talk a lot when there are bad things happening.


After all the hoopla over the Las Vegas shooting this past week, and rightly so, there should be a lot of outrage, empathy, and plain humble prayers for anyone who was impact to speak up against it.

So I watch the news and in between tasks read a bunch of numbers.    Something set me off to blog about demographics and how many generations are distinguished by the world in which they were growing up in, the environment surrounding them, both threats and celebrations.   To evolve into YUPPYdom on Word Press - what an engaged group!  People who like blogging, like reading other's blogs and then have discussions based on something that grasps either party.  Very cool and productive.  Often hanging close in more and more platforms.  

It is really magical REALLY

By observing the analytics that I am getting from my active participation on Linked In, Twitter, Facebook, Blogging, Pinterest, Google Plus, InstaGRAM, Quora, I am getting a much better sense of who my online tribe is.

I have a number of folders on Desktop that I keep things organized, one being BLOG, others may be QUOTES, I have a FAMILY one and you get my meaning.  It shouldn't be surprising that I have my OUTLOOK organized and color coded with appointment types identified with colors.  Then I have rules running to nicely place emails in the number of file folders on there.

I am organized in some ways.

The only downside is seeing blogs that go into DRAFT mode, and I know I looking for the right push to right about it.  I've discovered that I'm pretty stubborn about it.  

I treat this optioneerJM blog 
as the business side of my brain.  Talking about sales, business operations, leadership and sprinkle in things that I've discovered on social medias.

The best interest to be talking about is MENTAL HEALTH.  That is my personal opinion and there is more evidence of it becoming a louder conversation.  The beat of the drum of causes is pretty loud on social media.

I'm mulling over in my mind, how I am going to use these numbers to tell a story about who I am and the tribe that I hang out with online.  It isn't that hard for some of it when you see someone you mutually share with someone a post or Tweet that you're both in.  I can attest strongly that you mindset and vibe is really going to attract your tribe online.  It can become a powerful tool and a marketing machine on steroids.

Since the beginning of the web and further along as social media emerged - you were no longer just clicking and moving your mouse around alone.  You were scanning something from someone you connect with and go read that.  

There has to be discipline for the amount of time you are going to spend online.  It has to be delegated to times that you would instead be flipping channels, or like in my case, the Hunkster Hubster has fallen asleep on the couch, sated from watching a classic 1963 Plymouth something restored.  To be sure, he has his tinker toy in the garage:  1964 Ford Ranchero.  No, we do not have extra money.  It is more like a car flip:  investing in a car, going the distance, letting someone else take it over to go further, and money exchanges hands.  It happened once.




Now after that very long meandering intro, I will show you where many of my creative, techie, smart, savvy, inspiring, funny, educational, hobby, interests are all nicely laid out in a bow:  on Pinterest.  I don't think I had numbers even 7 years ago, and the analytics are slowly coming out now.

I did write about data too.  There is a race on for information.  It is at an "almost at all cost" dire situation that is floating out there and worrying some companies:  everyone wants to gather and accumulate the most data.  There is a corporate technology cloud competition on fiercely aggressive.  Well, those that want to win the data race.  So they can sell a service to host that data, which is information.

Imagine having 48 hours notice that your mother-in-law is coming to visit you for 2 weeks to help you around the house (insert father-in-law for handyman chores, this is not a gender example) -- you panic.  You kick dust under the bed, and shine everything up in the shortest quickest way, squeeze everything into bulging closets and drawers ... the inevitable drunk drawer in every room.

So a person who likes numbers, adores them, I am seeing some fruits of sharing the numbers:  I am letting people get to know me.  The numbers from the sites show you hangs out with you virtually (clicks on something or tweets at you, like an image, write a comment, reshare ... you know what we do, I know!) 


ARTIST:  Wlad Safronow SOURCE

A lot of discussion goes on around the web, producing new best lists of new opinions on the same things and then some things that are really the best based on what they do, how they communicate, whether people want to be connected with you.  Some are the tricksters who add you then delete you afterwards.

I read every bio for every invite that I get online.  I am not dissuaded if they have a small following, I will scan their first few tweets:  what do they have PINNED to their Twitter profile (you MUST do this to show you know a little bit about what you are doing on there).

People like to follow winners.  Has that changed at all really from centuries ago?  I don't think so.  What has changed is the large reaches in the globe, to the noblest craft, gift, creation, music, writing, humor, takes on life ... that can be scooped up and scoped out.

Like my organizational calendar style, being color coded.  A bad habit that drives my husband a bit wild, is surf in the evening, click on 4 articles at most, to be hosted in my web browser.  I put my computer quietly to sleep and tuck it in, turn off the connection and put it to sleep.  So when I wake up, with my coffee, before I leave for work or appointments, I have read those 4 stories.  They can be from different platforms.

Usually I wander around Linked In as I seemingly gravitate towards business oriented stories.  I tend to be more about wandering around photography, quotes, creative elements in the evenings.  Sometimes I let it hang out with a blog.

There are so many more things that I want to try to do or experiment on.  One place that I know it is kept off site is on all places:  Pinterest.  Granted, I can skim around then and rePIN great stuff that catches my eye.  But it is my greatest offline folder organization system.  

Admittedly, when I first went on PINTEREST, I wanted to show off things that I liked, my taste in whatever.  If you look at the numbers that are shown statistically for Pinterest, this is what I found, effective this 5th day of October 2017:

This is what I asked GOOGLE:
What are the highest rated social media platform as of October 5 2017 users and data available?


Top Social
 Media Demographics
SOURCE



Be true to yourself



To pave the way 
whether it be sales or social media, the most credible authenticity finds warmth in an environment of nurture, nature and self-reflection.



Speak from the heart
is what I was often told, or reinforced continuously and consistently for the 10 years I was a devotee of Toastmasters' International.  The organization founded by the original Dale Carnegie, the master storyteller and wisdom dispenser.  



Whenever planned properly
wrote appropriately and prepared diligently, I could do a speech worthy of any TED TALKS program.  

I practiced and applied
what I was learning while pushing myself beyond my comfort zone.  Yes, I got cold feet more than a few times at a competition, unless I was the Area Governor, tasked with chairing and hosting the event surrounded by gifted orators.



I watched some take a leap
into the land of circuit speaking::... more commonly a target by the online influence set ::... as a keynote spokesperson at a global event.

A goal earned on my own steam
where I don't capitalize on anyone to build my reputation [ aka Guy Kawasaki for working "for" Steve Jobs ~ NOTE:  "with" was backspaced and deleted.



Developing a cynicism
that comes with age.  The right that you earn to be convincing, worthy of another's attention.   Of the high-end business traveler sect.  Which is a essentially a potpourri of information, credible education, and knowledge expounding in abundance.

Credibility is your's to grasp and gain
because if you are true to yourself, your likewise magnet to attract the like minded, developing your own tribe, of whom you warmly and safely belong.

Nobody likes impostors
from any historical reference in mind.  Held in contempt with the most devious and devil, shown as a weakness.



Where humility and humanity reign
in harmony with creating a universe of security, safety, love and peace.  When you are true to yourself, you can float into the essence of what makes you breath.


I really love this image:  
[ on a quest to discover the artist ] ::....





FORECASTING revitalization and SOCIAL MEDIA thought provocation





I was wandering around social media, as I often do.  Living a country song in real life:  married to a Hunkster Hubster, my faithful companion Buddy [my Border Collie]; a productive week of sorts [battle my demon of "anxiety" caused by the realization that BULLYING is alive and well in some toxic corporate cultures that are so cloaked in manipulation and a play on words, causing it to be very difficult to prove::... EUREKA!  After a great deal of reading, researching on a potpourri of organizations, help associations, evaluations, discussions and distinguishable by authentication by psychologists, psychiatrists, therapists or medical practitioners ] they all basically agree that IF YOU THINK YOU ARE/HAVE BEEN BULLIED you likely are/have. ]

Take a look at this YouTube post by my content source favorite:  MASHABLE [which I reSHARE their content on Twitter faithfully, with never an acknow- ledgement of even a #RT never mind a #ThankYou hashtag on the feed.  Once, I had someone who was very observant that I tended to share @Mashable content consistently asked whether I belonged to Mashable.com or an affiliate of a compensated kind:  aka Brand Ambassador ].  


HEREIN is my comment, nestled among three really stupid ones ::... which makes me ponder if only gamers pay attention to Mashable.  Here I am a white, 50something, Canadian, Lady [how unique can one get on Social Media eh?] a solid follower of Mashable's since I can't remember when?  Likely, far at the beginning when I just grooved to the beat of their vibes from their posts:  unique, coolio, informative, positive or bizarre [pick your own perception of this really cool e-zine online!! ].  It is my intent to become a Brand Ambassador of sorts:  which usually include:

  1.  Informative, helpful, unique, inspiring, bizarre content under one umbrella
  2.  A cache of intellectually stimulating content
  3. Attractive to a distinct, talented crew of writers, assemblers and ensemble 
  4. Provides a wealth of information to sop up and absorb
  5. Has created a groove and a beat that resounds among a hipster or yuppy
  6. Is unrelated to race, country, politic, faith, color, educated or economics
  7. Has the gift of the spirit of sharing by creating share-friendly buzz
  8. Is more about the name "Mashable" than any singular contributor, artist, writer, innovator, video, mainstream oriented - NOT - material
  9. Eye catching wording or visuals, it begs to be clicked on 
  10.  Appeals to the curious, knowledge junkies, innovative, creative types.


Have a look with my comment after you take a look at the video link:




Brilliant!!  [ HEY! Who are the Bozos commenting here? ] I noticed the clear tribute to Hyatt which is signifying that this was "sponsored by" Hyatt ::.... which in social media terms means:  "PAID for by" .... I think that authenticity and credibility would go a far longer way if every Brand Ambassador, Blog, Website or Social Media Brand [ think:  instaGRAM as what I consider "the universal endorsement" social media site ] ::.... if it was REQUIRED to show in Profile that u are paid by a Brand 4 what U tweet or share.  


Another gem I uncovered while letting the content follow through on the headline after garnering a click:





It's no wonder the most prolific personalities or brands online are actively followed and sought.  There is so much abundance of information that allows you to discover a deeper insight to your own being by what attracts you and then ultimately you attract in kind.  




A giving bunch who belong to the inner sanctuary of the giving kind.  Not of financial means, more often abundance thin by monetary value but rich beyond imagination by having something in common:  helping others or helping the world become a better place.  

By observing your own stats with some sort of frequency, if not any kind of regularity, you can reach and get in touch with what others want to hear from you about.  Mine have been sitting there as plain as day or the sparkle of sunshine.  Understanding what it means is a great discovery.




Take a look at the numbers.  My consistent mass hails from Brazil.  Maybe a sign that this is the place where my soul aligns.  Or, if more pragmatic, objective observation is where you're inclined, the simple fact that Google's blogspot features easily translation, that removes restriction of reach by language distinction.




Brazil loves and keeps on giving the love to "Build a 30-60-90 Day Plan".  More instructional than philosophical, it lays out how to do just that.  Even to this day, Google is often my best online friend.  As it gets to know me, successful results abound.  Closer to what I have had in mind then my mind knew.




Taking a queue from my faithful crowd:  what is the content they most enjoy or find of value?  The ingredients to a successful sales path.  Less philosophizing and more educational.  You have a feel for what you are looking for whenever you are creating the content, the report, the analysis, the research, yet until you see it emerge does it create a spotlight.

I will proceed in the coming days on writing a more instructional blog on how to forecast accurately and consistently ::.... primarily geared towards the sales professional or those that aspire to be.




MIND your business

If you have any online profiles under assumed names, pseudonyms, professional ID, identity, personal name, you are responsible for the impression that it gives.  




I certainly have many facets to my personality, as do most of us.  Therefore, I write prolifically now on different topics that I am fond of or digging for more knowledge on, wanting to express myself on.  Here, on optioneerJM, my first blog, I've dappled in social media along with my tips on sales and leadership examples.  I had someone [that is not an online person or personality, just a very good lady] read my MEANDERINGSabout blog first [ weird part is she said she found it via LINKED IN which is connected to optioneerJM].  Her words of advice seemed to indicate that I was a bit of a crackpot.  Now, she is an esteemed professional, not someone whom would be called a friend.  




That sucked.  I was a little bummed out about it to be honest.  Now, after four days off work, spending the better part of the day at Kananaskis Park, just 45 minutes from Calgary, after a hearty breakfast by 9:30am at The Chuckwagon Restaurant [ featured in "You gotta eat here" realized once we were there!].  I went with my beautiful, talented daughter whom I shall not name and whom I am ABSOLUTELY forbidden to show photos of ANYWHERE.  It's this promise that I have such a hard time keeping, but I'm doing pretty well, no slip ups accounted for [ just confirmed spies of her's that keep on eye on me on all the social networks that she has since BLOCKED me EVERYWHERE.




A Virginia G. "Brain Fart"
Virginia was the most polished, professional businesswoman I've ever worked for.  That would include my first sales manager and my former colleague who is now the CEO of a very favorite institution.  Out of all the questions ever posed to me, she was the "Barbara Walters" of my life.  She could ask a question in such a way that you could never not answer, but want to answer in a very concise, articulate way.  Because she represented the same.  She had survived this extraordinary brain decease that very few survive.  The fallout was one eye askew.  It danced when she laughed but it peered right through you when she looked at you and asked you a question.  Now that IS an art!  Some of my best teachings and guidance came from Virginia.  She WAS the art behind the deal.  She made it masterfully simple.  Being able to ask a question that was concise and got to the heart of the matter.  She had boundaries, was relatively private [ if that is possible living and ongoing renovation of a historical heritage site in Edmonton, while centralized career revolved around Vancouver ].  Yet she had the uncanny ability to ask a question that was borderline ethical while said in a caring manner.  I may describe myself as inquisitive, flexible and willing to look at a number of situations but when my homework is done, I'm steadfast in my opinion formed by dedicated research and knowledge quest.  However, when Virginia G. asked a question, it was said with an authority that couldn't be missed, communicating non-vocally, that she expected an immediate answer.  Her bullshit meter on high alert.  You knew that, so you didn't even bother to try rolling any excuses out or avoid your own blame.  Accountability with an iron fist and a feather touch.  Thank you notes were always personally penned in her beautiful, flowing, script handwriting.  When you got one, you knew you had earned it.  Out of all the people I've known in my life, Virginia G. would be the last person one would think of where the term "brain fart" originated from.  That were she.  I use it often.  

It means I don't take myself too seriously even though I sound firm and attached to my pride at times, I'm considered too personable by my immediate family.  Where my daughter asked me at one point today:  "why are you so trusting with people and start talking with strangers?"




It would seem that she got the Virginia GIFT.  Me taking the question, absorbing it and turning it around to examine all the sides.  Wanting to come up with a perfectly logical succinct response.  What a great question.  I'll have to mull it over and give it some time to ponder, reflect and figure out the reason.  It's not just a matter of not being shy.  There's something more.  




Up up and away ... to the top ... of social media

Jeannette Marshall
Jeannette Marshall, Google Analytics Certification Exam


BE LEGIT
Growing followers is a work in progress.
There is no magical formula. There are no short cuts [other than tools that help manage and improve engagement with your followers].
PICK A TOPIC
that you live. Whether it is photography, mechanic who fixes up cars, a plumber or whatever. Everyone has interests that make themselves unique. Pick yours, then it becomes easy to find images, quotes, articles to share on any of your social media profiles.
YOU’LL BE AMAZED
by the biblical proportions you will grow …. as in you will reap what you sow.
REAP WHAT YOU SOW
Is not unlike farming. What you dig in or drop into becomes your hype or vibe, soon attracting a following of others with same interests.
USE HASHTAGS
Or go looking for them for the interest that you are going to be enthusiastic and opinionated about. If you love something that passionately, feel that strongly about whatever that is, it is likely you will rise to the top.
THE BOTTOM OF THE HEAP
Gets further and further from the top, and far, far, below. Your clicks, your tricks, will lend yourself towards that pocket of karma.
RISE TO THE TOP
By being inspirational, helpful or knowledgeable, you will likely ascend to the top. Eventually, even, perhaps, be referenced by others as an “EXPERT” about something.