Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

Gone to hell in a Facebook basket












thanks for accepting my friends request
very welcome
how are you doing jeannette
well thank you .... writing and posting like a maniac
i am Morrissey from Detroit,Michigan 



i certainly hope so or else someone just hacked your account buster!

::: ________________ :::

Well ... there you have it. That is about as magical as it gets and annoying even more so.

It reminds me of that old commercial that an elderly lady softly groans: "I've fallen and I can't get up."

For me it is I've fallen into Facebook hell and can't get out.

Granted, many who approach aren't going to be accused of superior intelligence and by no means even in the same hemisphere as genius.

Do people think that women, in particular, can't identify a pattern or know a little bit about culture?

I'm guessing the answer is YES :: well for starters, mostly gents with often fake photos who want to assume a North American identity, we don't go by our last names first.

Otherwise it would be "TrumpDonald" or "SandersBernie" which both sound like candidates for a sitcom dontcha think?

Why is the opening line after examination and exclamation about my looks: where you from?

If you spent half the time looking at my photos, you would clearly see I'm identified as being MARRIED.

It seems like only a moron would hit on a lady who visually shares that she is married. Oh, yes, she does have a Facebook Page which she seems to obviously be on Facebook to begin with for.

My children, family and very close friends have my personal Facebook profile. I presume they follow the optioneerJM Page at their own risk by their own choice.

I think it is fascinating for my three girls to see me beyond a mom, wife or career person. Not by my sister, Diana, who experiences and witnesses the genuine joy I have from meeting new people ::

I'm sure she'd check for KICK ME sign pasted on my back. She'd know I don't bargain for that kind of attention.

I'm just passionate when I love something and I tend to pick passionate subjects or images. Vivid colors, optimistic vibes, and seemingly little fear.

I experienced real fear for one of the very few times in my life. That is pretty lucky for me, considering what goes on in our world.

Faced with someone I know under serious MENTAL HEALTH issues :: it is no longer someone else's problem. My family know this person. I forcibly stopped myself from identifying gender or any specifics.

That will be a Blog better suited to MEANDERINGS :: but the power of social media as it relates to Facebook has its great and disappointing issues.

I've been writing like a MADwoman .... doesn't look like I'm very used to two days off in a row, else I wouldn't be rambling and clicking rapidly on these keys.

Whether you followed me adventures tonight from my Blog (all four of you) or Facebook posts, or Tweets, you've certainly joined me on a ride about identity, discovery and ... meanderings.
::: _________________ :::

What the heck, there is all the music Apple picked out for me in iTunes to listen to:
https://itunes.apple.com/ca/playlist/behind-the-boards-bob-rock/idpl.fd1bce122aa4435282bcf8eacd43e897

::: _________________ :::

Or enjoy the beautiful inspiration by The Boss - Bruce Springsteen that Google found for me and is winning me for the night:



A one person promotion






Jeannette's background has success written across operations management, new business development, service delivery, service management, solution sales, team leadership, major accounts management, project management, brand & content development, web page creativity, change management, social media, enterprise IT, content curation and loyalty/retention.  She has been effectively been coached by executives, clients, mentors & stakeholders of distinguished global leading organization: IKON, Xerox, HP, Telus(Canada)

In 2010, Jeannette got fired up when introduced to social media and thought :: it's the next BIG thing!  Creating a pseudonym @optioneerJM she sought to seek out & research information to answer an insightful question :: could she apply this knowledge to create a unique identity online?  Leaning on her advertising, business savvy and creative mind emerged a name:

  "If the Internet is the information highway, then Social Media is the bullet train."                   ~Jeannette Marshall as @optioneerJM #Quote

The excitement Jeannette has created has been contagious. Her refreshing enthusiasm merged with expansive knowledge gained from curiosity is widely embraced by her global audience & following.



Her originality is dispensed by content curating, resourceful writing and keen visual optics applied with a unique business savvy:::awarded Top 1% online influence by KRED (yes, compared to whomever is trending today), Klout Score  77% (by 3rd party talent who apply algorithm metrics to emerge brands::to score influence, assign credibility, access a larger audience::she recognized instinctively the eventuality that online influence, beyond fame, will become a currency to attract traditional brands clamoring to gain recognition averse to traditional means, minus SEO, to land on honesty.

Perhaps she can help you?  Some have tested her to see their scores double (credibility with brand enforcer ) discovering that :: if you stay consistent to your passion, goals and beliefs, you will emerge glorified as a visionary.



Very very very few have been acclaimed visionaries.  Jeannette is one.


When honesty hurts



"In the end, we will remember not the words of our enemies, but the silence of our friends."
~Martin Luther King, Jr.

I’m thankful I ran across the story afire on Twitter to draw me  to MEDIUM to read what the fuss was all about for myself.  It made me want to comment, respond, and say a few words.....
If I were her mentor, I would have advised Talia to stay away from broadcasting her frustration with her company and employer so publicly. It has ramifications that one may not have anticipated, such as losing a job, as it did happen. Many organizations have Code of Ethics with social media rules that protect themselves from this very thing, which would state “loss of employment” if you violate the rules.
Having said that, let me applaud and share my respect for the courage that it must have taken to publish this not-so-secret plight. It is a sad state of circumstances that many 20 somethings are dealing with: not being able to afford a living while working: often called the “working poor” or forced to live at home.
If she had asked me, which she certainly didn’t. I would have recommended that she reach out to HR to ask for advice so that they may have guided her on what extras could be done to move up the ladder. (However, these same advisors are usually people who are hired fresh out of university themselves, without life wisdom, because they will accept a lower wage with the same optimism that they can work their way up the ladder to a better paying job). 
Or, she could have asked her direct manager, what skills she should focus on to become a higher valued contributor in order to be promoted within the company. (Which those same managers may not be equipped for career mentoring while to juggling high turnover from the constant revolving door of employees who get fed up or luckily are snapped up by a competitor or another company willing to pay a little more for all that training and experience that the former company cast aside).  Thanks for training your competitors?  Huh?

Steve Jobs was certainly known for NOT keeping his opinions to himself.
There are a lot of remarkable examples the world over who were often  considered rebels: think Steve Jobs … getting hired and fired, committed to his beliefs and passionate about perfection, who ended up paving a way to a career on his own terms. Difficult to imagine when you don’t know where the money for groceries or having to turn off the heater to save on costs.
Talia was very brave in her expression. However, being as smart as she is, she may have anticipated that she could lose her job over self-expression: telling it like it is. She is a lesson and champion for her generation, even if it doesn’t feel like it right now. She had the tenacity and realization that it isn’t a plight of hers alone, but of many similar in age who are saddled with student debt, not finding a good job because you need a good job in order to get the experience to get a better one, or still living at home which destroys any self-confidence or optimism you may have once had. Forced to accept minimum wage for an important role: speaking to customers.
I suggest she continue to be passionate about her beliefs even when the world seems to be knocking her down. We don’t always know where we’ll end up, but having integrity and passionate about injustice, is a character trait that should serve her well in your future. Someone WILL recognize someone who is prepared to go the extra mile for their customers, their career, their company. Sometimes true honesty is a thermometer of what is really going on. It is not rocket science that happy employees create positive experiences with customers. Society and the corporate world don’t always recognize that although the truth can hurt, it may foreshadow a downward turn in their good fortune. It often appears in the end, with executives scratching their heads, revolving disruptive CEO or executive turnover who make change for the sake of making impact, without asking the frontline people if it makes sense. We know them as media darlings who are constantly being broadcasted about their demise, their layoffs, their diminishing shareholder value.

Yes, it took guts. But the ramifications are indicative of the world we live in: it is safer to take your grief to your employer-sponsored benefits to a counselor, who may be better equipped to help you handle it.
I hope others will recognize, as I did, that if you ignore a problem or keep quiet about it, doesn’t necessarily mean it will go away.  Typically, it masks a much bigger problem. The company is simply doing what is acceptable practice: protecting their reputation so that they don’t lose customers or shareholders. The same companies that hire juniors, train them for responsibility, and then hope that it will turn out in their favor …. all at a much lower wage than they could hire someone with greater experience who can’t afford to start all over again.

Many employees keep quiet about how they feel to protect themselves
Many quality organizations promote honesty and create platforms to voice complaints about a manager, express how they really feel.  Yet, many employees are frozen with fear that the same manager or situation will get flagged and travel back to them, causing more undesired issues, ramifications and sometimes retaliation.   
At least, they try:  often,  they are the bigger corporations that have accountabilities to shareholders, if not always employees.  Then, there are the smaller or mid-size family run businesses where staff can be fired on a whim or a bad day.... with little to no fear of ramification.  At least, some companies hold their entire organization accountable and are known for firing executives for  violating behaviors.   
Above surface: what the world sees; below surface: what is really going on
That is a slippery slope of discussion best not expressed by an employee who could be misunderstood or misperceived that they're talking about their own organization when they are not.    Safer to keep away from slamming former employers or a nasty former boss unless one doesn't care that they could be held accountable.

"Not everything that counts can be counted, and not everything that can be counted counts." 
~Albert Einstein
How many organizations, I wonder, evaluate employee turnover and examine if there are trends?  Are managers with higher results or performance forgiven more frequently for high turnover because they may be perceived as driving results when the real reasons may be disguised?  
 I like my job, I love my company.  I consciously stay far away from writing about or participating in corporate politics.  I have a focused decision to do my best to write positively and help others be more optimistic while improving their skills .... a more constructive way of moving ahead ... in my opinion.


Thank you for your honesty, Talia, it is precious. As a mother of four 20-somethings it isn’t anything I haven’t heard before …. although albeit a lot less publicly.
 +Jeannette Marshall (mother of four 20-somethings aka Millennials)

"We cannot solve our problems with the same thinking we used when we created them."

~Albert Einstein

Leadership defined


"If you can't feed a hundred people, then just feed one."        ~ Mother Teresa

The Business Insider posted  12 ways to become a charismatic leader and I took note because leadership is one of my favorite topics.  Not because I, myself, am in a position of leadership in my career.  However, I have worked with and for some phenomenal leaders. 

The Richter scale of social influence

As one climbs the Richter scale of social influence, comes a responsibility.   Charisma is often associated with power and paid attention to.


As your following grows, so does the likelihood of clicks on articles you share.  If you are trying to become noted in the stratosphere, it is important to consider your reputation ... and what topics or topic you want to be known for.  

Consistency pays dividends.

In her book,  " The Charisma Myth:  Olivia Fox Cabane's says that people aren't born with charisma. They acquire it through knowledge and practice.

As a student and observer, I want to learn and adopt the attributes of a social media leader.  If you are midway, starting out, or think you've arrived, consider these important lessons.

The law of attraction:  

You don't have to be the prettiest lady or handsomest man to be at the top.  It helps to be attractive, but more importantly, your profile photo should communicate professionalism, confidence, poise and friendliness.

Engagement:  

You interact with people.  You recognize those that take the time to comment, share, #RT or respond to you.  The talented ones will reply to you in a manner that you feel they've been paying attention to you. 


Consistency:  

It is sometimes difficult to be ever-present.  Yet their are tools available to help you along the way.  You can thank people for their follow, share, #RT even if you are away working in real life, or participating in real life.  I plan to write about some of my favorite tools under a different post: so stay tuned.

Attitude 

Regardless of how many followers you have or the level of Klout you've been awarded with you have to remember that you were once at the bottom.  Don't forget that ever.  If you fail to acknowledge those that hold you in high esteem and only reply to those you think are on your level, or above, your star can fade.

Association: 

Be aware of who or what you are saying.  It may become your destiny.  People are not drawn to rants, they are drawn to inspiration, motivation, knowledge and positiveness.  Similarly, for all the good you may do, sharing a porn post or image can disassemble all the good work you have done.  Case in point, I use a tool that shares the best images, yet sometimes nudity or erotica slips through.  I will go back and delete it.  Not because I am a fuddy-duddy, but because it is not who I am or what I want to be known for.

Authenticity: 

Be authentic.  People can sense this.  Unless you're a celebrity or politician that people follow because they want to watch how far you will push the envelope, you should be honest and trust-worthy.  Don't fall into the trap of voicing others, adopting as your own.  You will be caught.  The information is out there.

Authority: 

Don't call yourself an expert at anything.  That isn't for you to define.  It is a description that others award you with.  That doesn't mean you don't share, post or write about matters that you can convey confidence in.  For example, I write about sales success based on my own experiences.  I have the awards and recognition to back it up.  I've never been recognized online for anything.  My blog has never been included on any watch or read list.  Yet I'm comfortable sharing what I know because it was real.

Attentive: 

Pay attention to what is going on.  If you decide to participate in a conversation or viral campaign, you can inject your opinion because you have paid attention.  

Recognition: 

You have the ability to recognize talent.  You congratulate others achievements.  You champion their discoveries and you become a cheerleader to many people or causes that resonate with you.  If you become a champion yourself, you do it because you want to help, not to capture a piece of the pie for yourself.

Ego: 

You don't have to have a big ego to be successful.  Yet often many forget their roots and let their ego self go in their stead.  If that is who or what you want to be known for then continue at your own peril.  Eventually, people will see it for what it is and find someone more authentic to heed.

Accredit: 

Don't fall into the trap of being a victim of your own voice, tweets, or posts.  Take the time to give credit to the artist, creator, musician, photographer you are sharing.  Some step on those who gave them a boost up and are captive to their own stuff.  Forgetting to mention where it came from, least others perceive it as your own creation:  that is stealing.

Variety: 

Don't become lazy and only rely on posting images, tagging others to increase your reputation.  Lend support and give variety to what you share.  Take two seconds and like, share or #RT something from one of your supporters, because that can add flare and interest.  You will be multi-dimensional and more intriguing.

Visibility: 

Don't become too ingrained in one platform.  Be visible everywhere, re-inforcing your reputation and champion of others, positive messages or inspirational creations.

Write: 

Author a blog on matters that appeal to you and the likelihood it will find you a following.  Be a content creator:  the true currency of social media.  A storyteller and informer.  Others may dabble in your discoveries or flock to your words.

Believe: 

Believe in yourself, be passionate for your cause, be honest in your interactions.  That is where the fuel is hidden that will leap you in front of those that matter:  the ones who find you matter.  Don't give up.  Be patient.  Your turn will arrive.  It just may not be the way you had planned, the journey can be different while the ultimate goal remains the same.

Warmth: 

Be known for your warmth.  A safe haven to many.  An example for the discouraged.  You won't be known for warmth, if you are exuding power or ego.  Be satisfied if one person heard you.  You don't need to shout above the noise.   Have a reputation of kindness, be a leader in goodness, promote peace and humanity.  Share your knowledge for the goodness of everyone. 

Confidence: 

Be true to yourself begets confidence in your message.  It is easy to doubt yourself or compare yourself with others.  Be sure you are unique.  Be the example you have always wanted to have.  You are not an imposter if you are saying your own words.  You have just not been discovered yet.

Fame: 

Notoriety is the path you set on customized to your voice.  Fame is fleeting while notoriety lives forever.  What is your legacy?  What would you want to be remembered for?  Are you on a path towards a great destiny?  Will it be to help others, lead the way, uncover great opportunities?  Those should be your goals, not fame.

Fortune: 

Money is considered important in various degrees.  What it means to different people is a formula that can be unique.  Good fortune does not always happen in currency.  It can mean happiness, health, love, family, knowledge.  Philanthropy is bestowed upon only the very few of wealth with the privilege to do something with it.  Only a few do.  Define your own good fortune.  Mine is creativity.  It allows me to appreciate my unique talent in a way that allows me to embrace happiness, health, love, family and accumulate more knowledge.  To be shared.  To make the world a better place.

Statement: 

Set about to create your own mantra.  A statement about who you are and what you want yourself and the few you are lucky enough will follow you.  I want to be surrounded by talented people who work hard to make the world a kinder one.  I hope to help others become remarkable.  In their own way, in their own voice.  As their champion and cheerleader.