Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

A one person promotion






Jeannette's background has success written across operations management, new business development, service delivery, service management, solution sales, team leadership, major accounts management, project management, brand & content development, web page creativity, change management, social media, enterprise IT, content curation and loyalty/retention.  She has been effectively been coached by executives, clients, mentors & stakeholders of distinguished global leading organization: IKON, Xerox, HP, Telus(Canada)

In 2010, Jeannette got fired up when introduced to social media and thought :: it's the next BIG thing!  Creating a pseudonym @optioneerJM she sought to seek out & research information to answer an insightful question :: could she apply this knowledge to create a unique identity online?  Leaning on her advertising, business savvy and creative mind emerged a name:

  "If the Internet is the information highway, then Social Media is the bullet train."                   ~Jeannette Marshall as @optioneerJM #Quote

The excitement Jeannette has created has been contagious. Her refreshing enthusiasm merged with expansive knowledge gained from curiosity is widely embraced by her global audience & following.



Her originality is dispensed by content curating, resourceful writing and keen visual optics applied with a unique business savvy:::awarded Top 1% online influence by KRED (yes, compared to whomever is trending today), Klout Score  77% (by 3rd party talent who apply algorithm metrics to emerge brands::to score influence, assign credibility, access a larger audience::she recognized instinctively the eventuality that online influence, beyond fame, will become a currency to attract traditional brands clamoring to gain recognition averse to traditional means, minus SEO, to land on honesty.

Perhaps she can help you?  Some have tested her to see their scores double (credibility with brand enforcer ) discovering that :: if you stay consistent to your passion, goals and beliefs, you will emerge glorified as a visionary.



Very very very few have been acclaimed visionaries.  Jeannette is one.


super STARS!



Today is my Friday.  Yip-e-DO~DA!

I had started to reflect on promises I want to make, and to really internalize it and strive to make it happen.  I have started to put into practice the great qualities are to succeed in sales into my own life.  Huh?  Well, think about it:  if you can't keep a promise to yourself, how can you ever find meaning?

I mentally rehearsed my practice, most likely several times, then I put it into writing.  What blogging allows me to do is put ideas to practice.  The ones that bloom from instinct, creativity and intelligence with strong economic value.  

It went something like this .... I treasure most of my really great mentors and friends.  They will instinctively know who they are.  Some could be someone I mentored to help others.   This particular friend who was not only a mentor AND A friend, they were and are a CHEERLEADER.  Most of my strongest connections are those that treasure my values, because they know that is my biggest currency in life.  Profoundly amazing, very often humbling by either an example to live by or someone very strong and mild.  

LOL, I could sidetrack about personality identifications, another hobby of mine, added to social media, blogging, and student of demography.  

This very great friend/mentor/cheerleader kind of asked me or told me, see how wise they are because I couldn't tell which.  Why ... DO...nt.....YOU....Blog more about sales again?  So, that's been brewing at the back of mind and decided to put it into practice.  Write more about sales.  Then I wanted the re-entry to be remarkable and outstanding.  Something of which only the greatest of sales man or lady could relate to:  What are the things that can be identified in characteristics which you would probably use to identify the biggest of super star (actuals or traits) to pluck out of the very narrow talent pool.  

So the theory will soon show through.  If applied, and it works WONDERbar! If it doesn't?  Go back to the START over!  What are some of the unique characteristics of only the SUPER STARS?  The audience can decide if it believable or the participators can verify if it is foolproof.

Kind of where your own answers, or experiences, or success are going to collect into a group of the super super achievers.  Or, a humble super achiever (sorry, I'm getting ahead of myself) is just getting these amazing results that is taking her or him really high in achievement and he or she starts to wonder if it is a stroke of luck, they're being imposters, or they actually can relate!  That is the test of social media and the #bestofeverything ... can a common voice push up one common trend among all the networking sites?  That's part of THAT experiment.

So, today to a) write about sales, and b) talk about, or start with, what defines a super star?  Exceeding the results of which the top 25 percent of the population have barely entered.  Another sidebar and thought process tugging to the left .... can it be defined with association by the most gifted in so many offshoots like music, artistry, writing, designers, imagineers, 

So, I'm going to start with some of the things that I come up with that would make me think in sales terms that may make me different than the molded corporate suit, adaptable and creative.  LOL, jumping ahead just a tad bit.

Here we go:  what are the most unique qualities about me (as it may relate to business, management, marketing, sales or social media; with an ability to launch new initiatives).  Besides those I guess, here they are:

1) FREAKAZOID:  Maybe one of the freadazoid things about me, and what may have happened to allow me to achieve success in sales is because I actually like creating a "TO DO" list.   (Can you imagine how thriving I am because it is my Friday, and I am going to lux in extasy creating this LIST).

2) LAID BACK or DRAMA QUEEN? For as lax adaxial as I may seem, underneath the bubbly, energetic and often wise demeanor, to the point.  Yes, no, I'll get back to you within _____ hours or minutes and tried to never miss that.  I can go from leaning in attentive to stand at attention and create motivation!  

3)  ENERGETIC or STOID?  If you ask people who know me or have met me, they're first description will almost always be to describe me:  ENERGETIC.  Then they sense this scrutiny, taking it all in and sounding it all back:  must mean a STOID!  Especially, when crafting a proposal or crunching numbers.

4)  HONEST TO A FAULT.  Okay, I was just cheating because if you read 3) you have connecting some other really great attributes among ENERGETIC or STOID, crafting proposals or crunching numbers.    But really great SUPER STARS seem to be trusted automatically.  These folks greatest indignity is when trust is given and abused.  

5)  TRUST< TRUSTED<TRUSTING.  Amazing if you put those three qualities behind a character, you will uncover one of the most uncanny talented contributions.  How many people in your life can you can identify by those three things:  trust+trusted+trusting.  I would challenge to find those three ingredients combined multiply in being a SUPER STAR.

Well, folks.  That is a start within the world of sales.  I am moving on to new goals, slowly being discovered.  The potential within me, and by that karma will attract the most remarkable people.  That are either a) identified as one or b) want to be one.

You may likely stay tuned.  I would be very appreciative if you subscribe, even if you hardly ever visit.  I'm not asking you for money, while I share my secrets to the world.  To demonstrate the difference between online editorial or traditional printed media.

There are more qualities I will share.  I just ask if you visit more than once, subscribe.  I won't force you to comment (never works anyhow except with the inauthentic "I'll scratch yours if you scratch mine" membership).  

I discovered this article on Business Insider  after I had written this post three days ago, and found it worthy to include this.  What struck me is its reinforcement of what I was getting at:  you can be competent and intelligent, however, if people don't deem you trustworthy, they may negatively perceive you!

Oh, if you know of anyone who may want a leg up online advertising:  share the link to my blog and let them know that I have a few spots available, at wholesale, not third party rates.  I haven't assigned any numbers, as I originally said before New Year's, that I would accept bids.  

You see, I am tenacious.  Another extreme quality that I'll throw in.  Those that are can identify with and others want those qualities, will tell others, that there is a fairly unique concept of blogging and sharing images that could be an advertisement (which is really a .jpeg) that I can upload as an image after I'm paid with currency or crapola in kind.

The above image was extrapolated from a long ago Google search.  I do that sometimes:  look for one thing and another one snaps into view so you save later and use.  That is the case of this caricature:  I think it is to resemble Cameron Diaz.  It isn't as much as the physical resemblance as the exuberance of attitude that grabbed me.  My vibe, my charisma, it captured in that image.  Thanks to the artist. (unknown)




Hey guys and gals,

If you like my sales, marketing, social media and business side, you may like to read about my more personal side of life in Meanderings about ... being a fabulous fashionista fighting her fifties.  I just share some of the things I like on the sidebars, which sometimes I update as I go along, or when it strikes me.

Or, the expulsion of my hobby about demography The inBETWEENers where I ponder, research and exude theories and fact about characteristics of those born from 1960 to 1965, neither Baby Boomer nor Generation X.

 Appreciate it.  Thanks to all my Facebook and Twitter fans!  You really are the #bestofeverything ... remarkable, talented, intelligent: who look for the #bestofeverything ... always.

If you want me to give you a hand, pop me a note to optioneerjm@gmail.com to see what I can do.
Happy New Years!
Continued success in 2016,
Jeannette

WHOLESALE blog advertising: a brave new www




Remember about a month ago when this blog was up for bid with the deadline all set for midnight New Year's eve, with the closest to the second would be deemed the highest bid? Then SOLD!  Well, that was a pretty basic idea for untapped potential to marketers:  where the steak doesn't sizzle out, the clouded crowded environment doesn't drown you out.  

I know, I didn't share a dollar amount so I could imagine folks would be skeptical.  I wasn't, my page views were still racking up, so folks were stopping in. 

TWITTER: https://twitter.com/OptioneerJM


I know it didn't work because I'm still here!!!  Almost sounds like a hoax to me.  Except I was the one spearheading it, so I know I was keen.   Yes, I did say it was an experiment, so I did do that: along with stepping outside my comfort zone.  Every once in a while on social media, you have to test the loyalty of your followers.  Not in a way that there are winners or losers, but in a way to see how one-sided my support of others may be.  There truly was a win:  I learned a lot and think it is worth pursuing again, another day, another time.  I have other fish to fry and cliches to come up with.

RENT BLOG SPACE here

Yes, I do have some assembled loyalty, perhaps founded upon curiosity.  Some visited.  Many more stayed away.

Now, what am I up to?  Well, the cup is half full and don't give up baby, when one door closes another one opens.. quality goes to those that wait.. all that jazz.  

What evolved from trying to sell a pre-packaged brand (of note, January 13, 2016 ~ this is a missed marketing opportunity) is this latest idea:  why would a brand place only ... or RESTRICT their product placement solely in the hands of GOOGLE ads?  Why not do the same as most advertising purchasing is done:  carefully researched market targetted media, usually traditional media such as television, radio and print -- instead, you find, or you're pitched to place an ad, your logo, or video on blogs that you find would reach your target audience or expand your brand?  

Serious inquiries only:  optioneerjm@gmail.com

I'm sniffing out any maverick spending out there that may want a big BANG for their buck: specific placement, aesthetic layout, established audience and so on in the world of ROI (return on investment).

Yep folks, less brazenly than this post, you can place an ad on this blog at "wholesale prices".  Cut out the middle man or woman as it may be.  


TRIBUTE TO:  David Bowie RIP January 10, 2016

You pay the big bucks for the imagination, why aren't they tapping into new avenues to get their message out?  Did someone say social media?  You be the judge, or the buyer, or a renter.





Viral advertising is a scam #bestofeverything

David Ogilvy

"Our business is infested with idiots who try to impress by using pretentious jargon."
~David Ogilvy


This is the time of year when the count down starts.  Media organizations clamber for attention in this space:  so WHAT were the top stories of 2015?  We can all decide what resonated with us when we include the hashtag #bestofeverything and start it trending, to stay at the top.  WHY?  Because it is up to the populace to decide what we think, not the media to tell us what they think we should.

The emergence of the IoT:  Internet of Things or what I would like to consider the power at the disposal of anyone and everyone who wants to make a difference.  We can decide what is best for making our world a better place.

Consider what surfaces in trending on Twitter tends to be what the people say it is.  What story resonates with people in real time?  The hashtag is now the tool for everyone to use to decide what they want to read.  It has no borders, it has no financial gain, it has no political clout.  It is simply what people everywhere, anywhere use to strengthen their position on what matters to them.

"Never write an advertisement which you wouldn't want your family to read.  You wouldn't tell lies to your own wife.  Don't tell them to mine." 
~David Ogilvy


If you're anything like me, I'm a little tired of being told what is important to me.  Thus, the creation of #bestofeverything hashtag.  I will say what songs I like, what movie is best, what charity is doing the most with the donations, what matters to me at the present day, present time.  The beauty of a hashtag is that you can go back on it and click so that anything and everything covered under #bestofeverything is sorted and appears in a sequence.  

#bestofeverything

Pretty inspiring if you think about it.  

I look back at a blog I wrote a couple of years ago called:  "Advertising boxes out Social Media"  where I evaluated the news and opinions at the time on how traditional advertising is being hung on to by the major brands.  I would endeavour to state that it was because the decision makers who plunk their money down on the roulette of response or ROI: return on investment.

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination." 
~David Ogilvy


I'm a little giddy now.  It IS happening.  Brands are hiring agencies to spin stories in such a way that it fools the viral community into thinking it is a feel good story and is shared like the California Wild Fires

I called it back then, assertively calling it for what it was:  West Jet's feel good story back on giving gifts to unsuspecting recipients -- advertorial that leverages social media:  You Tube sensation and beyond.

"You now have to decide what 'image' you want for your brand.  Image means personality.  Products, like people, have personalities, and they can make or break them in the marketplace." 
~David Ogilvy

This week, I watched a story on Canada's CBC News on how West Jet is putting together another story that they hope will have the same results as before.  It was calculated, it was created and it was formulated so that people will click on it and VOILA!  They have free advertising ... in their own words.

"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."  
~David Ogilvy

I called it back then and now it isn't surprising.  Social media gurus have been saying for at least five years, that social media has the ability to be free, explosive and immediate by reaching all corners of the sphere. As in all things remarkable, there is the good and the bad.

"Never stop testing, and your advertising will never stop improving."  
~David Ogilvy
This is where my opinion comes in:  back in the day, when I was in magazine advertising sales, and it still holds true to print media still today, that a story has a greater impact than any other form of advertising.  My first business book I read was just after high school in the early 1980s, on the eclipse of media power, "Confessions of an Advertising Man: Ogilvy on Advertising" an icon to many of that world, sharing his opinion and valuable advice that telling stories will have a greater appeal than an image or creating desire.

To the dismay of so many government bodies and regulatory organizations, they have no power over the internet.  Although print media has to have the disclaimer "Advertorial" on the top of any advertisement that appears like a story to fool folks out of thinking that they are reading a carefully crafted advertising piece.  

So, how do you distinguish the targeted, intentional advertising that has a main goal: to go viral.  They have teams of artistic, creative geniuses behind the force to create a viral hit.  The accidents will be fewer and farther between, while many folks will be fooled to think that it is a viral, feel good story.  When, in fact, it is created, written, acted (sometimes with or without employees or with hired actors), filmed, video, recorded and launched on social media:  You Tube, Twitter -- two of the greatest fuels for hashtags.  
Reader, observer:  beware.  They are trying to trick you into thinking it is an accidental capture of a feel good, or tear jerker  so that you will share, comment, and send it off into viral heaven.  

Best Online Advertising Tools

"If it doesn't sell, it isn't creative."  
~David Ogilvy

One can't help but wonder if any regulatory enforcement will be launched to force brands to tribute it as such:  advertorial.  Perhaps a warning:  "If you click on this, you will be helping this company advertise for free."

The interesting part is there are folks that can and still do launch a viral explosion without a creative machine behind them.  Will people be able to distinguish it as such?  When I commented on West Jet's viral hit a few years back, I had a lot of irate people rant at me for not appreciating the wonderful work that West Jet was doing and couldn't I just be nice and accept it as a nice story that happened to go viral because people got free gifts (including a pair of socks).  According to others, it was hailed as "marketing gold".  For what?  Tricking people?

"A good advertisement is one which sells the product without drawing attention to itself."  
~David Ogilvy




I was trying to let the cat out of the bag then, and now they're broadcasting under CBC's story on how they are putting together this year's viral hit.  I'd like to think people are more informed and savvy.  However, the rules on print media to label "advertising" as what it is should be captured by the You Tubes and Twitters of the world to only allow it if it is labeled as a "sponsored promotion".  Make the rules for those who think they are so clever to break it.

One can't help but wonder if these same airlines paid as much attention to their customers by ensuring they get frequent flyer program points they may end up in the same monetary gain.  Rather than padding themselves on the back for fooling people.

It should be labeled as advertising.  It should be highlighted as "sponsored ads" and within the rules of marketing that has been around for decades.  Or simply, people will just ignore it and they will have to chalk it up to a poor return on their investment .... or the fact that people are wiser now.

"The best ideas come as jokes.  Make your thinking as funny as possible."  
~David Ogilvy


My choice for the best print ad for 2015


Visuals promote your message

I have referenced this topic before in my blogging:  visuals support and promote your message on social media.  If you want to attract clicks, shares, reposts, you will increase it by 80% if it is supported by a great visual.

Why 80%?  Well, back in the day, when I was selling magazine advertising, we were handed this stat to feed advertisers, that color advertising increases viewership by 80%.  I used this stat today, simply because it is probably at least that.  I will research and add to this post any statistics I find from reliable sources.  Or, if you can add, let the comments roll .....

There are several established social media stars who use photography as a means to tag and share the photos on their own, or with a quote, or with mere words.

I find Pinterest to be the best platform that allows you to save and organize your images.  I almost always save my favorite photos to Pinterest so that I can reference or use later on.  Or, like, many, simply save for visual stimulation or appreciation of photographer talent.

I do try to give credit where credit is due.  After all, photographers readily share their work with intent to earn revenue.  I'd hazard a guess, that it is hard to police who is sharing your work.  I would recommend a subtle credit within the image to your website, or 500pix, Flickr, InstaGRAM, Tumblr, Google+ or wherever it is you post most of your work.  (Hint, if you're an artist or photographer it is wise to be on those sites to promote your work).  

If I'm using a link, Infographic or photograph for more ongoing reference on my Blog, I will write a note under the CONTACTS page asking permission or notifying the source, that I am doing so.  I've never been declined.  Although, I have to say, except one cartoonist who wanted money.  Since I am a non profit blogger, without posting ads (I used to but found them too distracting and it takes forever to earn any income from Google, so I now bypass that annoyance).

I'm curious about copyright laws as it relates to the web.  As mentioned, if you put it out there, it seems that people will gobble it up ... the challenge is they do that for free.  

If you are not an online business venture, website for commercial business or brand, then the least you can do is credit the photographer or artist.  However, with so many shares, reposts, and social sharing sites, it is difficult to give the proper nod to credit, if the originating image isn't credit.

To emphasize my point, just look at the images that have been liked or shared the most this week:

SOURCE:  http://www.essentiallightphotography.com/#home

Simon Sebastian is smart.  His home page has his images consolidated with quotes that must speak to him as an artist or conveys a message that he feels resonate with the image.  Notice he also has all the smart references discretely included on his photograph -- name, website and copyright.

Unfortunately, as mentioned, there are some great ones that start circulating that aren't credited.  This one is a favorite.  Whimsical images with animals are popular and often a hit.



This week, this superb image of Marilyn Monroe has gotten a lot of traction.  Images with famous people go over well and attract attention.  Remember, you are trying to attract people's attention to your message.

SOURCE:  http://naldzgraphics.net/inspirations/marilyn-monroe-illustration/


The point to this is that you can usually find and credit the source of the talent.  You just can't be lazy.  It may take you a few more minutes to search for it.  The artist and photographer will appreciate it.  Their images can still be sold commercially to be used on website or printed materials like brochures, marketing collateral, annual reports, or ads so it isn't an exercise in vain.  

You can help exposure by including, by habit, the credit.  If they are savvy, which most aren't as vigilant because their skill and craft is in images, not always business.

The iconic portrayal of alltime favorite sex symbol, Marilyn Monroe, was found on Pinterest with credit sourced:  http://naldzgraphics.net/inspirations/marilyn-monroe-illustration/ which within that to find the artist Vovoskedi on Deviant Art - a popular site for creative talent in pop culture.  (I did comment so that Vovoskedi would know I had shared it and credited).  I give the creative the opportunity to ask me to remove it.  If you're trying to get more widespread recognition, it certainly won't hurt.

The following resonated with my mood yesterday, I tweeted it on Twitter, used it to show appreciation of followers and friends on Facebook ("good friends protect you from the elements") 


Sadly, credit to the photographer wasn't given.  I went so far as 500px and keyed in the photo number, as shown, and got an error message.  That is disappointing when you are trying to go out of your way to credit them.

By clicking on the VISIT SITE link on Pinterest I was able to find the source of this photo that is appealing to many:  

SOURCE:  Image on Flickr by Larry Gerbrandt



Scenes are popular with many .... maybe reminders of home or dreams to visit.  Others, resonate with what is going on at the moment.  With our cousins to the south soon to be celebrating American Thanksgiving, I wonder how many of you want to try to sharing this with your Thanksgiving cheer?  Apple pie and the American Flag are symbolic and memorable.  By seeking to assign the appropriate credit, I unmasked another great site for finding superb images:  The Chive.


SOURCE:  http://thechive.com/2014/04/18/best-photos-of-the-week-80-photos-19/
So go ahead and try it.  Attach an image to your quote, message, tweet, post, share and see how far it can take you.  Your fans will appreciate it almost as much as the talent you are crediting.


Social media is the pen pal of communications


I profess to have this inside scoop on social media.  Yet how can I be?  Especially, since I work full time and was launched among the sweat and tears of looking for work, five years ago.  (Yawn, you've heard it before:  it all started on Linked In where I met Sandy who guided me into Twitter, graciously introduced me to people on the clicking edge of social media.  The rest of us were soon to be groupies, drooling at the incredible talent this world we live in together is so talented!!  

Aren't we all so lucky that we don't have to rely on our TVs, newspapers, magazines, radio any more.  Well, certainly, we are an information consumption oriented folk who may eventually be considered the early adopters.  Long long after the visionaries sat around a library table, having a few beers together, deciding to join forces to prove a point to the rest of the world.  Passing notes is not disruptive, bad behavior is rarely found among day dreamers,

Yet, what is this world it has become?  You can't get into trouble for passing notes (unless you are Donald Trump, or a raging has been star), because there is this BIG THING called social media.  Where you can speak your mind, share what you know, share what you love, share what you consume, want to consume, whether anyone is listening really.  Well, at the start anyhow.


That is at its core:  it thumbs its nose at conventional discipline for doing what others perhaps expect you to do or be.  Good things happen to great people is its mantra.  Why there are people that become overnight sensational storytellers, photographers, authors, writers, historians, foodies, models, lonely hearts clubbers retired from the frump frumping of the you should be out doing something beat.  

Embarrassingly, there others that take to airing dirty laundry, opinionated beyond reason because they aren't being held to question .... often.  There are some that may have some fame, notoriety who won't settle to being a small number .... they want to have a very BIG ..... numbers represented by followers.

Heavens, a young lad in the middle of nowhere to most people (until the world finances crumble remembered its name) Canada, to get young tweens (pre-teen 9-12 year old) girls hearts to tremble with love and adoration, who could go off and actually achieve fame and fortune, if not always good.

It is a place where so many can share one shadey association by saying or doing some stupid things that can get you minimally laughed at, smirked about, quoted, replayed, rewritten, if not quietened to the hummmm and tsk tsk of a once adoring audience or group.


Social media has created a revolution of expression, artistry, music, events, global proximity that has never been seen before.  Imagine ... in just a few years, our kids will site library visits as a mandatory curriculum field trip, like we used to visit museums in our time.  

The most notable are honorees immersed and embraced by every form of traditional medias who are feeling overwhelmed driven into survival mode, clambering for funnel of advertising revenues that are being distracted elsewhere.  

 As a study on millinial short attention spanners dropping their parents methods of obtaining news.  Where anything called Daily news, Daily mirror, Daily anything falls into the background of THE NOISE.  The noise is created by individual people of all ages, all cultures, all races, all types of family dynamics, domestic arrangements, from the learning to the learned are the ones who matter now.  They can decide what is important by creating #hashtags that catch on like fire, drowning out some of the noise we need to hear on health, economy, poverty, bullying, violence.  

Are we creating a world that we are creating our own robotic existence?  Do we only pay attention to those that think the way we do.  Where the heck did guru come from?  Do we open our empathy or does it increase our apathy.  The scientists, not typically known for gregarious characteristics, may be drowned out by dishonesty, falsehood, scams, SPAM, and the loudest of all:  PICK me, SELL me.

Like children with a gift packaged in a gigantic box, we are only playing with the box:  the computer, and rapidly being overtaken by smart phones.  The complicated and cumbersome are being tossed for the aesthetic more pleasing, better working, customized, following partner that goes everything, asking for so little:  just read, like, share, write, communicate, post, blog that it has to give you.  So portable, easy to access, quick, painful, joyful or hopeful these little instruments allow us to read, look, watch, admire, visualize whatever we love.

Like masters, our behavior lends the devices our respect, finances, images, opinions, hearts, needs, and lessening humility.  



The real geniuses of social media are the ones that use it as a tool to communicate, teach, share, inspire, motivate others to want to be better.  Not just hope to be better.  We only get better when we interact with others.  The fact that we have such a great opportunity to gravitate towards those that tend to share our own ideals, visions, outlook, positions on important matters, or less important matters.   

Has an elementary child ever heard of the term of PEN PAL?  

Does anyone really have to wait for a music CD to hit a retail store anymore?  With iTunes, Spotify and the whole she-bang, their kids will never have heard of half of the things we have now?  How about a wallet (there's an APP for that), an album (you download a song, not an album, you silly), or wondering when their favorite author will publish their next novel (oh dear, um, sorry if you don't read from your smartphone or tablet).




How many of us have the anti-social in our lives?  The ones who have discovered a text message (sms) is far quicker than an email, haven't quite caught on to an all persons in persons meeting without having to spring for flights, or hotels, or airport parking to join with their colleagues for an immediate and important conversation virtually personal appearances by all with 100% attendance.  The ones on a teleconference call are the cousins to the emailers.  

In all of this midst, it is confounding the advertising gurus and disgruntling the brands who want to be captured, not optionally, viewed or read.




Well, one thing is certain and obvious to me.  We're all adapting together and trying to draw in the outsiders and refusers to get on board.  A key board that is.

Minions Mayhem

"I should be given an award for keeping my mouth shut when there is so much that needs to be said."
                                                                                ~Minions Quote

 
You can hardly go anywhere these days or do anything without some reference to Minions.  It might have something to do with a movie that has taken off in popularity and the stars are graphic creations.  That’s fair.   Credit where credit is due.  These creatures, however, have invaded advertisements and pretty much anywhere even adults hang out.  I admit to not having seeing the movie.  Gone are the days when I could hide my guilty pleasure of going to see a movie that looks like fun by taking my youngsters and a car load of their friends on an outing to see a movie. 
I remember and invite to a grand opening for a mega theatre in Calgary.  Part of the celebration were free treats, ice cream, junk food, goodie bags and coupons for car washes even, proving that professionals do like to kick back and have a little fun, escaping back to childhood giddiness, and not just a golf course.  The cherry on the top was a free screening of Antz in 1998.  The brainchild of Pixel studios that followed the success of the first Toy Story in 1995.   

 
When I started to write this, I wasn't quite sure if it was Walt Disney who started it all by recognizing that kids are taken to movies by their adult parents and the idea born to insert adult humor  to make it an enjoyable adventure for everyone of all ages and not only as a chaperoned outing.  In my mind, as I reflect, Toy Story was the brainchild that most of us recognize as an animated escapade that adults embraced.  Some of the scenes took us back to our childhood, we could relate to many of the characters as ourselves or situations from childhood while several lines zipped over the kids’ heads to land firmly on belly laughs from the adults who relished the humor.  Interestingly, PIXAR's profile proclaims:
Animators and writers at Pixar have often cited that the movies they make are for adults, just as much as they are for kids. As such, a certain amount of adult humor slips into their projects that kids won't get.
It has been going on for years.  The success of a movie in our commercial world is identified by how many residual their are:  toys, advertisements, copyrights linked to a movie specifically surrounding a character.  Think Terminator.  Figurines, dodads,  figurines, trucks and gadgets high on the must have lists to be given as birthday gifts or Christmas presents.  Meanwhile the money didn't just roll in for the studios, the creators, producers .... smart actors recognized the financial gain from inking in the royalties for the actors who were central to the characters.  A ca-ching caught on when the movie and/or characters became a hit, music to their ears of  cash registers ringing a money tune.
Check out the McDonald’s commercial where Minions took over the fast food giant’s restaurant to the gafaw of the patrons who discovered the order board was swapped out for bananas.  They seem like harmless, fun-loving creatures so why not?  

I decided put on my curiosity cap and set out on a Minions crusade to find out more about them.  Not surprisingly, they are everywhere on social media:  even Pinterest boards dedicated to Minions.  Fascinating. 

I started out with my handy dandy source I use to launch research -- Wikipedia -- to figure out what all the mayhem was about.  Amazingly, instead of my search uncovering a WIKIpedia explanation, behold my animated adventurers, there is actually a page dedicated to the cute mischief makers:  Dispicable Me Minions Wiki page. It is a jackpot of anything one would ever want to know about Minions.  It answered my own question:  Who are minions? 

The Minions are small, yellow, cylindrical, creatures who have one or two eyes.  They are impulsive creatures with little self-control, but with a wide-eyed wonder and odd innocence that endears them to viewers and makes them relatable. They can be pesky when they are doing weird interactions with other people, animals, or objects. Minions have standard English names.




WOWzers!  I went looking for a McDonald’s Minions commercial on YouTube and was bombarded with tons of commercials dedicated to these mischievious marvels.  You know it is big when McDonald's Happy Meals include such a toy.  Not surprising, (even though it initially was to me) many brands have jumped on the miniwagon with ads of their own like this one for smartphones:



I like to think I have a sixth sense about what is the latest craze as it relates to business, sales and social media.  Talk about being asleep at the wheel.  They are certainly everywhere.  The lesson to this?  If you want to be hip, with it, in touch with the world, include a Minion image, quote, song or video and you will be sure to have a retweet #RT or share or four.  It will certainly communicate that you have a fun side, it is not always serious business.  Completely broadcasting to your followers and potentially attracting more fun loving adults, you are hip, you’re with it, and you have a sense of humour!

Take my word for it:  put on your fun cap and get in on the mayhem -- an image with a Minion quote is definitely going to endear you to many or promise others a fun ride!  You don't have to look far to find websites dedicated to Minion quotes.  Start now!  Show a personable side while you poke fun at yourself.  I can promise you connection and engagement.

After a lot of background research on the origin of adult humor injected into animation.  I discovered the miracle Animator Ralph Bakshi.



Bakshi interpretation of Lord of the Rings
In my opinion, history should honor Animator Ralph Bakshi as the the brainchild of incorporating adult humor into animated features.  In  the late-1960s, animator Ralph Bakshi felt that he could not continue to produce the same kind of animation as he had in the past. Bakshi was quoted in a 1971 article for the Los Angeles Times as saying that the idea of "grown men sitting in cubicles drawing butterflies floating over a field of flowers, while American planes are dropping bombs in Vietnam and kids are marching in the streets, is ludicrous."[7] With producer Steve Krantz, Bakshi founded his own studio, Bakshi Productions,[8] establishing the studio as an alternative to mainstream animation by producing animation his own way and accelerating the advancement of female and minority animators. He also paid his employees a higher salary than any other studio at that time.[9]Ralph Bakshi successfully established an alternative to mainstream animation through independent and adult-oriented productions in the 1970s.


RALPH BAKSHI BIO



FACEBOOK PAGE: Ralph Bakshi relaxing with Maggie and Bailey
Ralph Bakshi is an American director of ani-mated and live-action films. In the 1970s, he established an alternative to main-stream animation through independent and adult-oriented productions. Between 1972 and 1992, he directed nine theatrically released feature films, five of which he wrote. He has been involved in
numerous television
projects as director,
writer, producer and animator.





"We don't stop playing because we grow old. We grow old because we stop playing" 
~ George Bernard Shaw
 
 
Now spin it by combining it with a fun image to Tweet, share, post, Tumblr, Pinterest, Google+ Facebook -- to discover some new connections who share the same humor.


 
 Note:  they most likely perform better when using Minion-ese speak, songs or sayings.  Just test the theory I am sharing and see if you have some luck and notice an increase in #RT or even better if you hashtag #Minions to see if it may start trending on Twitter so all their devotees are assembled together to sing their praises.